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Turning 70 this year, the legendary Alfa Romeo Giuliet- ta – “la fidanzata d’Italia” (‘Italy‘s girlfriend’) par excel- lence – is a model that has made automotive history and remains to this day a benchmark for fans of four wheels from all over the world. In the early 1950s, ha- ving recently won two consecutive F1 championships with the Alfetta driven first by Farina then by Fangio in 1950 and 1951, the Milan-based brand wanted to pro- duce a model that could sustain production volumes and appeal to a wider, less elitist audience, without betraying the main features that had already made Alfa Romeo such a success: style, performance, and reliability.
The Alfa Romeo Centro Stile set to work and there was no lack of proposals. Anyway, the winning candidate was developed at Bertone by the unsurpassable Fran- co Scaglione, the same designer as the almost-con- temporary “2000 Sportiva,” the later “Giulietta Sprint Speciale,” and the wonderful 1967 “33 Stradale.”